Enlightened Generation is made up of creators, designers, educators, non-profits, producers, manufacturers, and sales team members from:
About Us
Enlightened Generation offers an intentional journey built around original stories and thoughtful design. Each collection pairs a children’s book with story-inspired clothing, giving big ideas a place in everyday life. Through reading, conversation, and hands-on discovery, families connect around learning something new about the world together.
We partner with reputable non-profit organizations to support education and access in the communities each collection highlights.
Why Enlightened ?
As the creators of Enlightened Generation, we came together with a shared belief: every detail of our business - no matter how small - matters. This applies not only to the physical aspects of our clothing but also to the way we speak about the brand. The words we choose carry meaning and intention, and each deserves thoughtful consideration. When we named the brand Enlightened Generation, we understood that "Enlightened" could be interpreted in many ways: as informed, spiritual, even religious. Its meaning may differ for each of us—and evolve over time.
We also recognized that while the digital age offers access to a wealth of information, it can just as easily draw us into endless scrolling, gaming, and screen time—fueling stress, anxiety, and disconnection from the world around us. For kids, this can mean missing out on moments to wonder, explore, and engage with the natural world. But with the right tools, we can help them rediscover curiosity and find joy in learning about the world in meaningful ways.
Curiosity - the drive to seek out new information—is often called a “superpower” for its impact on our mental and social well-being. We chose the word Enlightened because it captures those “Aha!” moments when curiosity is ignited, our inner superpower activates, and new discoveries unfold.
We believe enlightenment isn’t a destination - it’s a lifelong journey. It happens each time we connect with people, places, and experiences beyond ourselves. Each time we recognize that everyone has a unique story and is worthy of compassion and kindness. Each time we become aware that our choices affect others, expanding our empathy and understanding. It happens when we discover new tools for caring—for ourselves and each other - and remember that all feelings are valid. Enlightenment happens when we’re reminded that the world is beautiful because of its differences: in beliefs, cultures, traditions, and appearances. That’s what makes life amazing!
To us, enlightened perfectly captures our brand’s ongoing journey and purpose. Enlightened Generation exists to spark connection, nurture curiosity, and encourage a lifelong desire to learn, explore, and grow—with a sense of awe and wonder always in tow. And of course, to keep asking, “What is that?”
We partner with reputable non-profit organizations to support education and access in the communities each collection highlights. With every box, Enlightened Generation gives families a reason to slow down, share a moment, and see the world with fresh eyes.
INCREDIBLE GLOBAL TEAM
What parents
are saying
JENNAMOM OF TWO GIRLS“I absolutely adore this brand. I’m genuinely so impressed. From the clothes to the stories and the packaging – I can’t believe how the pages spark conversation between me and my kids. It is such a thoughtful and beautifully designed product.”
KRISTINMOM OF GIRL, AGE 8“I usually do not share brand/product recommendations, but this one feels different. In a world of quick clicks and passive screen time, it is harder to find moments that truly spark curiosity. When Eva opened her first Enlightened Generation box, her face said it all. That moment reminded me of how powerful it is when learning feels magical.”
JULIAMOM OF BOY, AGE 3“This was such a great unboxing experience! The clothes fit perfectly and I really adore the experience. We will definitely be including the books in his daily reading routine!”
TRISH2nd grade teacher“Your company is truly unique and special. I haven’t seen kids this excited in a long time."
GABRIELLAMOM OF BOY, AGE 6"Brian had so much fun with the box. When his friend came over for the playdate, he immediately showed him the book and sweatshirt."
MRS. BOLTMAN2ND GRADE TEACHER"I want to sincerely thank you for such an incredible experience. In my 32 years of teaching, this was truly one of the most memorable and rewarding projects I’ve ever been a part of. Watching the student’s excitement and learning was amazing. I was telling my principal that this might be one of the coolest, if not the #1 thing I have ever done with a class of kids."