Enlightened Generation is the first brand to connect kids, fashion, and education.
How does it work?
First, you browse the collections and choose your clothing. Once your purchase is complete, we carefully fill a special box with three meaningful surprises:
1) A hands-on activity that sparks curiosity and opens the door to discovery.
2) A beautifully written and illustrated book, by New York Times best-selling author Susan Verde, that deepens the experience.
3) Your chosen clothing—designed to inspire connection, conversation, and wonder.

First - Pick your collection
Each of our collections is designed to celebrate something extraordinary in our world — with more to come!
All of our work is developed in close collaboration with local organizations and leaders within the regions we highlight. This ensures each collection reflects and respects the cultural values, norms, and beliefs of the communities it represents.
For example, our Moai collection was created with the guidance and endorsement of the government leaders of Rapa Nui (Easter Island) — the CODEIPA Council and SERNATUR.

Nasca Lines of Peru

Moai of Rapa Nui

Leaf Sheep Of The Sea

Grand Prismatic Spring

Language Exploration

Clean Water
THIS IS WHAT YOU GET:
In addition to your item(s) of clothing, your box includes an original book by New York Times Best-Selling children’s author, Susan Verde, and other elements of discovery.





Give Back
Enlightened Generation is committed to supporting the cultures, creatures and creations that are a part of our brand. You are an important part of this endeavor, as 5% of every purchase goes to making a difference.

LET’S START YOUR JOURNEY!
About Enlightened Generation
Enlightened Generation designs children’s clothing with built-in purpose. Each collection combines storytelling, global education, and immersive design to create meaningful experiences for families. Through curated boxes that include a book, a custom-designed article of clothing (hoodie, t-shirt, legging, shorts, etc.), and a hands-on discovery element, children are invited to explore real places, people, and ideas from around the world. The brand partners with reputable nonprofit organizations to support education and access in the communities each collection highlights. With every box, Enlightened Generation gives families a reason to slow down, share a moment, and see the world with fresh eyes.